06/26, 2009
Alveo Land Ametta Ayala Land Pasig Townhouse TEST POST
Ayala Land unveils townhouse project in Pasig
By Judith Balea, abs-cbnNEWS.com | 06/23/2009 7:04 PM
MANILA – Property giant Ayala Land is making a foray into the busy city of Pasig with a P1-billion upscale townhouse community project targeting “achiever” families.
Located along Mercedes Avenue, near the business districts of Ortigas, Makati and Bonifacio Global City, Ametta Place is a 6-hectare township development that will feature one of the least dense neigborhoods in the area.
Half of the project’s land area will be allocated for open and green spaces as well as amenities that will encourage family and community interaction, according to Ayala Land president Antonino Aquino.
Ametta Place will be undertaken by Ayala Land’s wholly-owned subsidiary Alveo, the name behind in-city residential developments Two Serendra and The Columns Ayala.
“This project reflects our confidence as far as the state of the economy is concerned. Buyers are now coming back,” Aquino said, noting that their domestic sales have begun to pick up.
“For the month, Alveo is tracking the same sales as last year,” he added.
Ametta Place will be built based on the “boutique townhouse concept” and will sport warm and contemporary architecture, said Nerissa Josef, Alveo’s vice president for project development.
“Introducing the boutique concept in real estate represents a movement away from the monotony in residential offerings which has long been characterized in Pasig,” she noted.
Josef said Ametta Place will offer 2- and 3-story homes at prices ranging from P7 million to P9 million.
It is scheduled for turnover in 2012.
Ametta Place ushers in a residential concept never before executed in Pasig City.
Townhouse Facade, Ametta Place
Only few townhouse units will be built in over 6 hectares of land, the rest dedicated for upscale amenities to catalyze family and community interaction. Nestled in the central yet tranquil Pasig location, it will be in close proximity to the progressive business districts of Bonifacio Global City, Ortigas, Makati and other commercial, leisure, education and recreation options, but at the same time, will give its future residents an intimate and private living experience away from major vehicular traffic.
As a modern-day community relevant to the market’s needs, houses with contemporary architecture and well-planned unit layouts will enhance day-to-day living. Added together, these elements will offer a unique lifestyle, a residential address and a sound investment in the emerging Pasig location.
- An intimate community of only 280 townhouse units over a 6.5-hectare area (low-density)
- Wide-tree lined (12m – 20m) asphalt roads
- Lush landscaping, generous open spaces with interconnected main and pocket parks (1.4 hectares)
- Small cluster design for privacy (4-6 units per cluster) with modern architecture
- Offering 2-3 storey townhouse units
Available for sale:
Floor area: 127-183 sq.m.
Size of Lot: 91-117 sq.m.
Price Range: 7.3-10.6M
Location & Vicinity
Located in the quiet side of Pasig, along Mercedes Avenue, it allows you to spend more time with your family given proximity to places of work, school, shopping and recreation. It is near Makati, Ortigas & Bonifacio Global City and accessible via alternative routes: Ortigas & C-5 (thru Sandoval Bridge).
Preferred Routes:
From C5 to Ametta Place
- From Makati / BGC, take C5
- From C-5 flyover, take rightmost lane going down
- Turn right at Total (Pasig Blvd.) to Vargas Bridge
- Turn right at Jollibee (Mabini St.)
- Turn left at PNB (C. Raymundo St.)
- Head straight down C. Raymundo
- Turn right at PSBank / Mercury Drugstore (Mercedes Ave.)
- Enter thru entrance of Mercedes Executive Village
From Ametta Place to C5
- Upon exit of Mercedes Executive Village
- Turn right at Petron (Market Ave. Ext.)
- Turn left at end of the road (F. Legaspi St.)
- Turn left at C. Raymundo St.
- Turn right at Stella Maris St.
- Turn right at end of the road (Dr. Sixto Ave.)
- Turn left at Sandoval Bridge / Eagle St. to return to C5
By Zinnia B. Dela Peña Updated June 24, 2009 12:00 AM
Philstar.com
MANILA, Philippines – Property giant Ayala Land Inc.’s wholly-owned unit Alveo Land is hoping to carve a niche in the boutique residential market with Ametta Place, its first foray in Pasig City is estimated to cost around P1 billion.
In a press briefing yesterday, ALI president Antonino T. Aquino said management is upbeat on the prospects of Ametta Place, a low-density residential townhouse development that will rise on a six-hectare property along Mercedes Avenue in Pasig City, offering a unique, modern, yet warm and upscale concept in residential living.
Alveo Land president Dante Abando said Ametta Place, the company’s first project for the year, combines cozy and intimate living spaces and customized amenities and features in a quiet but convenient location.
Ametta Place will offer a total of 280 two-storey and three-storey three bedroom units with floor areas of 127, 162 and 183 square meters. The units will sell from P7 million to P9 million each, and are slated for turnover by 2012.
Nerissa Josef, vice-president for project development of Alveo Land, said 1.4 hectares are devoted to open, green spaces and amenities that will encourage family bonding and community interaction.
The project will feature a modern clubhouse with two spacious multi-purpose function rooms and game room, an outdoor basketball court, adult lap pool and lounge pool, kiddie pool, three kiddie playgrounds and tree house, biking and jogging trail and gazebos.
Ametta Place is the group’s first project in Pasig City, strategically located near the Makati, Ortigas and Fort Bonifacio commercial and business districts.
Alveo Land targets upwardly mobile professionals and urban achievers with its centrally-located subdivision and condominium offerings that bring vibrant and upscale living to its active and cosmopolitan clientele.
Among its other projects include Two Serendra and The Columns in Ayala Ave., Senta (located in Legazpi Village, Celadon Residences, a 4.2-hectare masterplanned townhouse located at the former site of the San Lazaro Hippodrome in Manila; Marquee Place in Pampanga; Treveia in Nuvali in Calamba, Laguna; and Verdana Homes Mamplasan in Biñan, Laguna.
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